Privacy Policy

Last updated: January 18, 2026

1. Introduction

Panoptic ("we," "our," or "us") operates the competitive intelligence platform at panoptic.so (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

We are committed to protecting your privacy and handling your data in an open and transparent manner. This policy complies with the General Data Protection Regulation (GDPR) for users in the European Union and the California Consumer Privacy Act (CCPA) for California residents.

By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

  • Account Information: Email address, name, and profile information when you create an account
  • Payment Information: Billing details processed securely through our payment provider (Stripe). We do not store your full credit card number.
  • Company Data: Information about competitors you choose to track, including company names, domains, and monitoring preferences
  • Communications: Information you provide when contacting our support team

2.2 Information Collected Automatically

  • Usage Data: Features used, pages visited, actions taken within the Service
  • Device Information: Browser type, operating system, device identifiers
  • Log Data: IP address, access times, referring URLs
  • Cookies: See our Cookies section below for details

2.3 Information from Third-Party Integrations

If you connect third-party services to your account, we may receive information from those services as authorized by you.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide the Service: To operate, maintain, and improve our competitive intelligence platform
  • Process Payments: To process subscriptions and billing
  • Communications: To send service-related notifications, updates, and marketing (with your consent)
  • Analytics: To understand how users interact with our Service and improve user experience
  • Security: To detect, prevent, and address technical issues and security threats
  • Legal Compliance: To comply with legal obligations and enforce our terms

Legal Basis for Processing (GDPR)

We process your data based on:

  • Contract: Processing necessary to provide the Service you requested
  • Legitimate Interest: Analytics, security, and service improvement
  • Consent: Marketing communications (you can withdraw anytime)
  • Legal Obligation: Compliance with applicable laws

4. How We Share Your Information

We do not sell your personal information. We share your information only with service providers who help us operate the Service:

ProviderPurposeData Shared
ClerkAuthentication & user managementEmail, name, profile
SupabaseDatabase & data storageAccount data, usage data
StripePayment processingBilling information
VercelHosting & infrastructureRequest logs, IP addresses
InngestBackground job processingJob metadata
ResendEmail deliveryEmail address, email content
SentryError trackingError logs, device info
AnthropicAI processingAnonymized content for analysis
ApifyWeb data collectionPublic URLs to scrape

We may also share information:

  • To comply with legal obligations or valid legal processes
  • To protect our rights, privacy, safety, or property
  • In connection with a merger, acquisition, or sale of assets (with notice to you)

5. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this policy:

  • Account Data: Retained while your account is active, deleted within 30 days of account deletion
  • Usage Data: Retained for up to 24 months for analytics purposes
  • Payment Records: Retained for 7 years as required by tax and accounting laws
  • Support Communications: Retained for up to 3 years

6. Your Rights

6.1 Rights for All Users

  • Access: Request a copy of your personal data
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your personal data
  • Export: Request your data in a portable format

6.2 Additional Rights for EU Residents (GDPR)

  • Restrict Processing: Request limitation of processing in certain circumstances
  • Object: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent at any time where processing is based on consent
  • Lodge Complaint: File a complaint with your local data protection authority

6.3 California Residents (CCPA)

California residents have the following rights:

  • Right to Know: Request disclosure of personal information collected, used, and shared
  • Right to Delete: Request deletion of personal information
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights

We do not sell personal information. Therefore, we do not offer an opt-out of sale.

6.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at privacy@panoptic.so. We will respond within 30 days (or as required by applicable law).

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. These countries may have different data protection laws.

When we transfer data from the EU/EEA, we use appropriate safeguards such as Standard Contractual Clauses approved by the European Commission to ensure your data is protected.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Essential Cookies: Required for the Service to function (authentication, security)
  • Analytics Cookies: Help us understand how you use the Service
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

9. Security

We implement appropriate technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS/SSL) and at rest
  • Regular security assessments and monitoring
  • Access controls and authentication requirements
  • Secure data storage with reputable cloud providers

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@panoptic.so.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. For significant changes, we will provide additional notice (such as email notification). Your continued use of the Service after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Panoptic

Email: privacy@panoptic.so

Website: panoptic.so